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• The business research development packet provides the backup information to go forward with a prototype and website for trying to solve a particular problem identified during the course. It includes
  • Product Opportunity: An overview of the problem; providing a clear articulation of the problem i am hoping to solve
  • Target Users and Market Landscape: who is the target market and why? What do I know about them?
  • Monetization Model: financial projections that flow from target analysis. This includes how I would generate revenue and cover costs.
  • Accessibility & Market Reach Considerations: Specifically address the needs of diverse and global populations related to this problem. How is this problem being handled to deal with diverse and global audiences?
  • Differentiation Strategy: analysis of competition and state of the market; who else is trying to solve this problem and how are they doing it?
  • Product Strategy: The development packet discusses several potential solutions to this problem; describing the resources necessary and ways to connect the solution to the target audience
  • Distribution & Engagement Model: The dev packet discusses the ways that the target market will be best reached, providing details about marketing and social media strategies
  • Scalability Considerations: What is the human and/or technical issues that would prevent my solutions from being successful? 

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